Shop, Craft & Pop: Orlando’s Growing Pop-Up Phenomenon
Living in the internet age certainly has its pros and cons. On one hand, you can create just about any product, offer any service, highlight your culinary cuisine, and sell any other number of items that appeal to online shoppers. E-Commerce is popular these days because merchants can save money on the overhead costs of maintaining a storefront. This can be passed on to the customers through lower prices which can increase business, and (hopefully) increase revenue. Still, it can be tough to reach new customers by being an online-only business. For these companies, there’s now an emerging trend for new customers to experience products or services in-person.
This growing trend, known as pop-up shops, has become a phenomenon throughout Orlando recently. So much so that the Orlando Sentinel highlighted the practice in October. Usually how it works is a brick and mortar business will host the pop-up event at their location. Not only does this help the online business, it also brings in some new foot traffic for the hosting business that they may not have experienced without the pop-up setting up shop for a few hours, days, or months. If you’re an online-only business looking for ways to get a pop-up started in the Orlando area, there are plenty of resources on the internet to help.
There’s a lot of exciting pop-ups on the horizon within the community. On December 29, Winter Park’s Studio 18 will be hosting Divinci Glen Valenci Jr. For just $10, the man who’s worked with Grammy Award-winning Lauryn Hill can give you pointers on how to get your musical talents noticed. Ring in 2017 in style at W XYZ, Aloft Orlando Downtown’s bar. This New Years’ Eve party, hosted by Whats2Hot.com, brings together music, craft cocktails, and a pop-up art gallery. On January 7, Samba Brazilian Steakhouse welcomes nationally-known comedians to treat you to a night of laughs, Brazilian drinks, and tasty appetizers. Eventbrite can keep you abreast of all the latest must-see pop-ups throughout Central Florida in 2017 and beyond.